From early beginnings to leadership and impact

Learning to rely on myself

I began working and supporting myself at an early age, combining work with my university studies. I worked in mobile phone shops, at an internet café during university, and as a reservations agent during holidays through the “Friends of Saudi Arabia” program. Those beginnings taught me responsibility and how to work with people.

Building a professional foundation

After graduation, I began my career in HR and training. Early experiences in volunteering and training administration led to training coordination and translation at Vinnell, then work on Saudization and HR development in tourism. Moving to Elm was an important step: my responsibilities grew from training to leading a team covering recruitment, performance management, learning and development.

Growing into leadership and impact

At Mobily, I worked on competencies and career paths during transformation projects. At Bahri, my scope expanded to organizational design, workforce planning, pay structures and HR automation.

At the Ministry of Investment, I led HR during its transition from an authority to a ministry. My responsibilities included building and developing the HR function, supporting recruitment growth, assessing leaders and contributing to the Investment Academy. I then moved to SEVEN to build talent acquisition, learning and development systems from the ground up, supporting the readiness of corporate and operational teams at its entertainment destinations. Each stage broadened my responsibilities and added a new dimension to my leadership experience.

Sharing knowledge and creating impact

As my experience grew, I began sharing more of what I had learned beyond the organizations where I worked. I do that through writing, conferences, professional discussions, media appearances, podcasts and career counselling, so others can learn from the experience and build on it.